It’s easy, but it might not be if this is your first rodeo. I’m going to explain to you exactly how to increase your chances of your article being accepted by Crunchy Family. ;)
(In other words, this is the exact key to your approval success.)
1. Write what you know.
Tell me, what is it that you know? What works best for your family? If you do something different, how do you do it?
In my 10+ years of blogging, I have learned that experience pays, and people want to know others’ experiences.
Tell us how to do a hobby of yours, how to make something you make — if you’re a shop owner, we invite you to tell us exactly what you do and how you do it! Have you ever heard of the saying “Give your best product away for free”? It’s a thing, because it works. It’s landed many people more sales. Some people just like knowing how something works. It makes for awesome, high-quality content posts.
2. Be unique.
Let’s say your topic is toothpaste. Is there anything else it can be used for? Think up a different approach to it — I can think of a tutorial on how to fix a scratched CD with white toothpaste right now.
Even if the topic seems boring, there are a number of ways to approach topics, and when you can turn the most boring-seeming topic into something really cool and interesting, it can then become a really great piece. What’s more, uniqueness wins — always.
If you’re hitting a blank, consider a news-like piece, such as an interview; just make sure you include your source(s) so we can confirm!
3. Know the audience.
Unless you’re a regular member, you most likely don’t know our audience.
“Crunchy” is basically code for “organic”. That post on buying canned veggies won’t be very popular, or desired, around here.
Most of our readers are female, ranging from age 20 to age 50; most readers are stay-at-home mothers or grandmothers who look after their grandchildren. We have a lot of readers in Canada, Europe, and Australia, though we are based in the USA. Our top traffic sources are from the countries Europe and Australia.
We welcome various views without censorship, but we will step in when and where we see fit, and there are some things (e.g. plagiarism, racism, prejudice, etc.) we simply will not tolerate.
It helps if you subscribe to our blog/follow our posts and get an idea of the types of people that come here. Alternatively, you can explore the categories on the side and read posts including those categories, as well as the comments (if any) that follow along with them.
Charlise’s post on [trigger warning] her miscarriage went viral, because the topic at hand is a controversial topic for the majority of the audience we receive.
4. Include your personality!
This isn’t an opportunity to build links — Matt Cutts said that that’s out ages ago, anyway! We don’t want boring copy that puts us and our audience to sleep.
Instead, give us something that makes us want to read more from you. If you’re considered a comedian, include humor. Don’t exclude things because you think we’re only looking for formal pieces. Each writer contributes a different flavor to the world; writers at Crunchy Family are no different.
5. If including photos, make sure they’re high-quality.
I’m really picky. You don’t necessarily need to be a professional photographer, but those iPhone pictures most likely won’t cut it if I receive the email. When I’m quite serious with my camera, I take pretty high-quality photos — it’s a point-and-shoot.
DIY projects and recipes need to have high-quality pictures. They will not be accepted without photos.
For lifestyle-like posts, we may be able to find images for those.
Your photos submitted to us must be your own.
A little tip on the food: make it sexy, decadent, and dreamy. People’s eyes determine whether a recipe is to-die-for-good or ew! don’t-make-me-bad.
6. Reply to comments/be ready to see feedback.
Positive or negative, it’s always fun! We’ll try our best to weave through the trolls and spam for you, but I’m an expert at sorting through “trolls” and “people who actually just want to have a discussion/debate a little/disagree” — there is a difference.
Replying to these is good — that whole “ignore it” you were taught growing up is complete crap and does more harm than good. Replying to comments makes you a great house guest, as well as helps raise your authority.
If they have a website, go that extra mile and visit their site, and comment on their latest post something relevant. :) That is how you make connections and form relationships!
7. Approach us differently.
Instead of just hitting us up, try forming a relationship first. We don’t know you, and you don’t know us. I, for one, have another blog, and there, I receive quite a lot of emails from PR companies that clearly don’t read the FAQ right above my contact form, asking to just please do ___ and ___, and I know absolutely nothing about them. The best PR email I’ve ever received was regarding the POPSUGAR and Simple Skincare event in Dallas, and more recently, the one from Nutrasumma right before the GFAF Expo last year, because they approached me professionally rather than amateurishly.
Jess Ostroff’s post is spot-on: 9 Tips to Perfectly Pitch Your Guest Blog Post.
(Also: Be patient!)
8. The submit form is your friend.
Why? Your post goes directly to Charlise. My email is there, because I am the tech gal, and I need to know when it’s not working. Charlise is back from jail, thus I got to step back down from managing all of Crunchy Family.
The “Write for Us” form includes a lot of information we’ll be needing from you, and we can contact you asking if there’s anything else you need to include.
So, hop to it! Come write for Crunchy Family!